Charity Video Production
An unusual challenge which sees the delegates tasked with producing a promotional video for a charity. The first task is to establish an in depth knowledge of their clients organisation and a concise understanding of their brief. They must then produce their video working with strict budget constraints.
The teams will have AV production support to ensure they achieve a top quality production but the way in which they interpret the clients brief will be their sole responsibility. The teams need to be well organised with roles and responsibilities clearly defined and delegated. Time management is also critical to ensure there are no expensive over-runs.
My understanding of the brief
An unusual opportunity has come up to produce a promotional video for a charity called, U E S T and what they want to get out of thus video is to be recognised and for clients and general people to recognise them as a charity. Within this video the client wants a depth of knowledge to be shown and for people to understand about the organisation. The best equipment such as, AV production support will be given to ensure a top quality production. Also the clients want a hard working team who are organised at all times as it CRITICAL!
What I would do or change in the brief
In this brief if I were to produce this video I’d keep most things the same, although I don’t believe you need the best production kit etc. I think the key way to let people know who the charity is and what they do is to understand a depth of knowledge about you is to keep it simple but swish. Apart from this there’s nothing that I’d change as a production company.
The Brief
To produce a series of TV commercials to promote the New Look brand, and form a key part of their autumn/winter campaign.
The Approach
Filming in two locations in Scotland over three days, we took in the splendour of Loch Fyne as well as parts of Edinburgh. The footage was then edited into five different commercials featuring boots, coats, knitwear, party wear and going out wear. Graphics highlighting the various offers were composited into the footage, which was then graded to produce a series of stunning commercials.
They were aired over an eight week period throughout autumn/winter in the UK, on all major channels, including prime spots during The X Factor.
Brief in my words
In my own words I believe the brief is asking for me to produce a line up of TV commercials of New Look’s new autumn/winter brands. New Look want this filmed in two different locations such as Scotland and parts of Edinburgh. This has to be all shot within 3 days, and then after the filming is complete the footage has to be edited into 5 different commercials. The commercials will be aired over 8 weeks in the UK including major channels like in-between X Factor.
What I could change or do with this brief
If I were to work with thi8d brief I’d change the location into possibly one location but one that has lots of different spots like London.
Also instead of making 5 commercials I’d change it into only making 2/3 as I don’t think you need 5 different ones! The advantage of doing this is you’d have more a production budget to spend on less therefore you could really improve the quality etc on a commercial. Another thing I could change instead is keeping the initial 5 commercials and spreading them out over 10-15 weeks rather than playing them all in 8 weeks therefore the commercials will actually air over the whole of the 2 seasons.
Also instead of making 5 commercials I’d change it into only making 2/3 as I don’t think you need 5 different ones! The advantage of doing this is you’d have more a production budget to spend on less therefore you could really improve the quality etc on a commercial. Another thing I could change instead is keeping the initial 5 commercials and spreading them out over 10-15 weeks rather than playing them all in 8 weeks therefore the commercials will actually air over the whole of the 2 seasons.
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