Hilton Hotel Brief

Hilton brief

Hilton’s brief was to create a promotional film to send out to the press and place on Hilton’s company website. The film needed to both showcase the launch of Hilton’s latest hotel and emphasis the key brand marketing messages.

Short & Suite together with Wyld Stallyons devised a film strategy that followed a Hilton Garden Inn customer staying in the hotel for the first time. The film progressed as they pass through the hotel noting all of the brand pillars which appear in 3D motion graphic text.

The project was filmed in HD using a Steadycam to create the smooth movement between the rooms. It was edited in Final Cut Pro with special effects added in After Effects and 3D Studio Max.

The final output was a web video and a compressed Windows media file placed on 256k memory sticks. These were sent out to members of the press as part of an advertising campaign conducted by Social marketing agency.

http://www.shortandsuite.co.uk/case-studies/hilton/

My understanding of the brief

The Hilton wants a promotional web video to go onto their website to promote their hotel to their customers. It’s going to be a short video and showcase the launch of the latest new Hilton hotel. It will show new customers experience of staying there for their first time and the will be filmed on steady cam in HD, therefore the picture will remain smooth while moving through to different rooms. As they walk through the hotel there will be grand pillars on show which will be in 3D as the clients watch the video as a special effect. This will be edited on Final Cut Pro and will have some special effects which will be edited on after Effects and 3D Max ~Studio.

What I would change

If I were to undertake this as a project, I wouldn’t include the 3D pillars popping out as id on think that relevant and unnecessary. However I’d keep the software and would also keep the steady cam for the smooth effect. I would keep the storyline of following round a new customer experiencing their first night at the hotel as I think this would reflect on the audience well as they want to get the perspective of the customers. This is a good promotional technique of getting other perspective on the hotel. Something I’d add is maybe a big entertainment event in the hotel so it draws customers in as it looks exciting etc.