Competition Brief

This live creative brief should be the basis for your campaign. To stand the best chance of catching the judges’ attention, make sure you read it in full and use the supporting Resources to inform your own creative campaign.

To enter this competition, all you need to do is create an original advert designed to encourage young people to respect the film, video and TV (also known as ‘audio-visual’ or ‘AV’) industry in the UK and the amazing creative talent and hard work that goes into making the films and TV shows we love and make the positive decision to choose official film and TV.

You can work in groups of up to four, or independently and there are two age groups for entry, 11-14 and 15-19.

Choose ONE of these formats to present your ideas:

• A poster campaign (two or three posters)
• A radio campaign (two or three radio commercials of up to thirty seconds each)
• A filmed or animated advert of up to thirty seconds

Read through each of the sections below then download the brief to get going on your ideas!

http://www.filmeducation.org/becreative/brief.html

My understanding

To create a video to encourage young people to respect film and TV, this has to be in the style of and advert. Within this video we have to come across as being very positive and to really encourage people to use official film sites. To make this promo you’re allowed to work in a group up to 4 members. The ages to apply for this competition are ages from 11 – 19 years old. However you can entre this by making a radio add, poster or a film/animated advert. This will show the UK just how much work goes into making films and TV shows.

What I would change

 I think that this video brief is a great way of getting young people involved and educated about the film and TV crime. By getting them into entering a competition, it gives them an incentive at then end. If I were the company behind this project, id give a prise of maybe showing it in a film festival and giving free cinema tickets as this would benefit these ages well! If I set this project, I’d make the young candidates create a radio advert, poster and film as a whole big project as it would be a real challenge but nice to have 3 things which are from the same people and design.

Hilton Hotel Brief

Hilton brief

Hilton’s brief was to create a promotional film to send out to the press and place on Hilton’s company website. The film needed to both showcase the launch of Hilton’s latest hotel and emphasis the key brand marketing messages.

Short & Suite together with Wyld Stallyons devised a film strategy that followed a Hilton Garden Inn customer staying in the hotel for the first time. The film progressed as they pass through the hotel noting all of the brand pillars which appear in 3D motion graphic text.

The project was filmed in HD using a Steadycam to create the smooth movement between the rooms. It was edited in Final Cut Pro with special effects added in After Effects and 3D Studio Max.

The final output was a web video and a compressed Windows media file placed on 256k memory sticks. These were sent out to members of the press as part of an advertising campaign conducted by Social marketing agency.

http://www.shortandsuite.co.uk/case-studies/hilton/

My understanding of the brief

The Hilton wants a promotional web video to go onto their website to promote their hotel to their customers. It’s going to be a short video and showcase the launch of the latest new Hilton hotel. It will show new customers experience of staying there for their first time and the will be filmed on steady cam in HD, therefore the picture will remain smooth while moving through to different rooms. As they walk through the hotel there will be grand pillars on show which will be in 3D as the clients watch the video as a special effect. This will be edited on Final Cut Pro and will have some special effects which will be edited on after Effects and 3D Max ~Studio.

What I would change

If I were to undertake this as a project, I wouldn’t include the 3D pillars popping out as id on think that relevant and unnecessary. However I’d keep the software and would also keep the steady cam for the smooth effect. I would keep the storyline of following round a new customer experiencing their first night at the hotel as I think this would reflect on the audience well as they want to get the perspective of the customers. This is a good promotional technique of getting other perspective on the hotel. Something I’d add is maybe a big entertainment event in the hotel so it draws customers in as it looks exciting etc.

Real Brief research and what I'd do and change about them.

Charity Video Production

An unusual challenge which sees the delegates tasked with producing a promotional video for a charity. The first task is to establish an in depth knowledge of their clients organisation and a concise understanding of their brief. They must then produce their video working with strict budget constraints.

The teams will have AV production support to ensure they achieve a top quality production but the way in which they interpret the clients brief will be their sole responsibility. The teams need to be well organised with roles and responsibilities clearly defined and delegated. Time management is also critical to ensure there are no expensive over-runs.

http://www.questtgo.com/team-building-programmes/65-charity-video-production.html

01380 831388

info@quest-thegreatoutdoors.co.

My understanding of the brief

An unusual opportunity has come up to produce a promotional video for a charity called, U E S T and what they want to get out of thus video is to be recognised and for clients and general people to recognise them as a charity. Within this video the client wants a depth of knowledge to be shown and for people to understand about the organisation. The best equipment such as, AV production support will be given to ensure a top quality production. Also the clients want a hard working team who are organised at all times as it CRITICAL!

What I would do or change in the brief

In this brief if I were to produce this video I’d keep most things the same, although I don’t believe you need the best production kit etc. I think the key way to let people know who the charity is and what they do is  to understand a depth of knowledge about you is to keep it simple but swish. Apart from this there’s nothing that I’d change as a production company.

The Brief

To produce a series of TV commercials to promote the New Look brand, and form a key part of their autumn/winter campaign.

The Approach

Filming in two locations in Scotland over three days, we took in the splendour of Loch Fyne as well as parts of Edinburgh. The footage was then edited into five different commercials featuring boots, coats, knitwear, party wear and going out wear. Graphics highlighting the various offers were composited into the footage, which was then graded to produce a series of stunning commercials.

They were aired over an eight week period throughout autumn/winter in the UK, on all major channels, including prime spots during The X Factor.

http://www.scorchlondon.com/portfolio/new-look-tv-commercials/

Brief in my words

In my own words I believe the brief is asking for me to produce a line up of TV commercials of New Look’s new autumn/winter brands. New Look want this filmed in two different locations such as Scotland and parts of Edinburgh. This has to be all shot within 3 days, and then after the filming is complete the footage has to be edited into 5 different commercials. The commercials will be aired over 8 weeks in the UK including major channels like in-between X Factor.

What I could change or do with this brief

If I were to work with thi8d brief I’d change the location into possibly one location but one that has lots of different spots like London.
Also instead of making 5 commercials I’d change it into only making 2/3 as I don’t think you need 5 different ones! The advantage of doing this is you’d have more a production budget to spend on less therefore you could really improve the quality etc on a commercial. Another thing I could change instead is keeping the initial 5 commercials and spreading them out over 10-15 weeks rather than playing them all in 8 weeks therefore the commercials will actually air over the whole of the 2 seasons.